SOME LOVES LAST FOREVER
POP84 is an Italian Historical Brand founded in 1970.
Thanks to continuous research and "Made in Italy" manufacturing, it immediately met with enormous success among young and less young people. Season after season, it is the protagonist in many European and non-European countries. Over two generations of Italians and beyond, he grew up with it to become "THE ITALIAN DENIM ICON" .
We all remember him, among other things, for his sponsorship of the Ascoli football team in Serie A in 1982 and then of the Italian national team as world champions. And again as Official Sponsor of the Formula 1 Grand Prix in 1989 which saw the winner on August 13 of the same year the English driver Nigel Mansell in Budapest, Hungary. POP84 is also present in the world of basketball in fact in 1991 he won the title of European Champion in Split, Croatia. To music lovers we can say that the brand was present at the Sanremo Festival in 1987 with the beautiful Lorella Cuccarini as a dancer and with the "Jeans D'Oro" as a prize for the winner of the festival. POP84 is also involved in social projects such as the fight against drugs among young people.
In 2007, POP84 was taken over by new entrepreneurs who, with over 30 years of experience in the fashion world, decided to give the brand a new life.
Their goal is to excite. Excite. Communicate that nothing ends but everything can change. They want to invite you to look to the future without forgetting the past.
Because, some loves last forever.